From freezer to feet: The 'Chunky Dunky'

"If it's not fun, why do it?"
In a world where logic seems to have flown out the window, the most sought-after sneaker in 2020 wasn't the result of a classic collaboration with a high-fashion designer like Virgil Abloh. It didn't emerge from a Travis Scott-level entertainer nor is it a luxurious, high-end footwear design. Instead, the standout shoe of 2020 came from an unexpected partnership. 

Mike Polderman, The Attic Streetwear

In the spring of 2020, the sneaker and streetwear community buzzed with excitement over an unexpected collaboration that would change the game forever. Renowned ice cream brand Ben & Jerry's, known for its quirky flavors and commitment to social justice. Together, they reimagined the SB Dunk silhouette into a whimsical design with a melting 'swoosh' and an insole that resembles a memento from an LSD trip.

Ben & Jerry's x Nike SB Dunk Low 'Chunky Dunky'
The story began when the collaboration was announced: a new sneaker inspired by one of Ben & Jerry's most beloved ice cream flavors, Chunky Monkey. The concept was a playful celebration of both brands, combining Ben & Jerry's signature playful aesthetics with Nike's iconic Dunk silhouette, loved by skateboarders and sneakerheads alike. 

Mike Polderman, The Attic Streetwear

A whimsical design
The design is absolutely eye-catching. The shoe features a color scheme inspired by a classic Ben & Jerry’s ice cream carton, showcasing a serene scene of a cow set against lush green fields and bright blue skies. The Nike Swoosh on the side appears to be melting, reminiscent of a scoop of ice cream dripping down a cone on a hot summer day. The internal lining is a hippy-dippy tie dye. There are more elements on this shoe than on a toddler’s make-your-own sundae. From every angle, it’s simply crazy and over-the-top.

Mike Polderman, The Attic Streetwear

Partnership
As word continued to spread, the 'Chunky Dunky' became a cultural phenomenon. Its playful design proved that sneakers could be fun and eccentric, blurring the lines between fashion and food. The collaboration showcased how two seemingly different worlds could come together to create something spectacular and unforgettable.

The partnership between Ben & Jerry’s and Nike wasn't just about a sneaker; it represented a celebration of creativity, community, and the spirit of innovation. With the 'Chunky Dunky,' both brands had created a lasting legacy, one that would inspire future collaborations and enchant sneaker enthusiasts for years to come. Even after the dust settled and the initial hype faded, the 'Chunky Dunky' stood as a beacon of what happens when imagination runs wild, merging nostalgia, flair, and a love for ice cream into a single, iconic sneaker.

Mike Polderman, The Attic Streetwear

Easy to see, but hard to catch
As the release date approached, hype surrounding the 'Chunky Dunky' reached fever pitch. Sneakerheads, collectors, and fans of both brands eagerly anticipated the sneaker's launch, envisioning how the eye-catching design would fit into their wardrobes. The limited nature of the collaboration further fueled the frenzy, making it one of the most sought-after releases of the year. 

On launch day, the excitement was palpable. Fans lined up outside select retailers, while others scrambled to secure their pairs online. Social media erupted with images of the sneakers, with hashtags like #ChunkyDunky and #BenandJerrysXNike trending everywhere. Each photo showcased the vibrant colors and playful elements, capturing the hearts of sneaker enthusiasts and casual fans alike.

Chunky Dunky 'Friends & Family' at the Attic
At 'The Attic', we have a pair of the Ben & Jerry's X Nike SB Dunk Low 'Chunky Dunky' Friends & Family available for sale. Click on the image to access the listing.
 

Mike Polderman, The Attic Streetwear 

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Tags: Ben & Jerry's, Nike SB, Chunky Dunky, Exclusive streetwear, Fashion, Rare finds, Limited edition products, Authentic sneakers & streetwear, Rare sneakers.